{"id":1251,"date":"2024-10-18T11:48:19","date_gmt":"2024-10-18T09:48:19","guid":{"rendered":"https:\/\/soulbusberlin.de\/?p=1251"},"modified":"2025-09-01T13:36:57","modified_gmt":"2025-09-01T11:36:57","slug":"na-logo","status":"publish","type":"post","link":"https:\/\/soulbus.de\/en\/na-logo\/","title":{"rendered":"Well logo"},"content":{"rendered":"<p>For days it was all about the logo!<br>My dear friend, ex-colleague and graphic designer Delia Bob sent me a few designs the other day. I then went back and forth between 2-3.<br>Asked friends, one like this, the other like this. Then tips: \"why don't you do this and do that\"... and at this point, a huge thank you to all fellow thinkers! Even if it confused me at first, the opinions of others also help me move forward. In this case, funnily enough, I went right back to my first gut feeling. First glimpse they say - or \"the power of the first impression\", there are many books about it.<\/p>\n\n\n\n<p>Fortunately, I can draw on my own professional graphic design past and didn't have to constantly nag Delia with mini change ideas. (Yes yes, I was still annoying enough, I know \ud83d\ude09\ud83d\ude4f). By the way (I've mentioned it before) Delia is also the namesake of the SOULBUS!!! Here are some impressions of the Logo-Thinktank Schildow<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"1252\" src=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/8FE72CC0-CB13-46AB-9F77-5C548F553215-1-576x1024-1.webp\" alt=\"\" class=\"wp-image-1252\" srcset=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/8FE72CC0-CB13-46AB-9F77-5C548F553215-1-576x1024-1.webp 576w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/8FE72CC0-CB13-46AB-9F77-5C548F553215-1-576x1024-1-169x300.webp 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"1257\" src=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3005-1-768x1024-1.webp\" alt=\"\" class=\"wp-image-1257\" srcset=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3005-1-768x1024-1.webp 768w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3005-1-768x1024-1-225x300.webp 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Like this, or like this, or like this??? Which claim? Katrin and Micha weigh up the options...<br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"918\" data-id=\"1255\" src=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3002-1024x918-1.webp\" alt=\"\" class=\"wp-image-1255\" srcset=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3002-1024x918-1.webp 1024w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3002-1024x918-1-300x269.webp 300w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3002-1024x918-1-768x689.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"1256\" src=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3003-1-1024x768-1.webp\" alt=\"\" class=\"wp-image-1256\" srcset=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3003-1-1024x768-1.webp 1024w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3003-1-1024x768-1-300x225.webp 300w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3003-1-1024x768-1-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Tom and Katja with a critical eye!<br>When it came to the claim, I got stuck on the word RETREAT, I thought it fitted so well... There were at least 10 variants... your mobile retreat... your retreat... your retreat on demand... a radical new retreat... your retreat<br>what not everything!!!<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"1258\" src=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3057-1024x768-1.webp\" alt=\"\" class=\"wp-image-1258\" srcset=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3057-1024x768-1.webp 1024w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3057-1024x768-1-300x225.webp 300w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/IMG_3057-1024x768-1-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>...and suddenly - as is the way with ONE-FALLS... they just fall into your head...\u26a1\ufe0f<\/p>\n\n\n\n<p><strong>BOARD - SWITCH OFF - REFUEL<\/strong><\/p>\n\n\n\n<p>Interestingly, it was so clear to me that I didn't want to ask anyone. For me, it's a done deal, I'm standing by it, so to speak \ud83d\udca5!!!<\/p>\n\n\n\n<p>Then with MY font... phew 500 times... 4 different pens... and this is how it (almost) looks now:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" data-id=\"1259\" src=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/Logo-final-Hand-1_1-1024x724-1.webp\" alt=\"\" class=\"wp-image-1259\" srcset=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/Logo-final-Hand-1_1-1024x724-1.webp 1024w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/Logo-final-Hand-1_1-1024x724-1-300x212.webp 300w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/Logo-final-Hand-1_1-1024x724-1-768x543.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Delia will \"pimp\" the handwriting a little, I'll check the YELLOW on site tomorrow with my colour fan... and then there will be a main logo and (because it's so cute) a second logo \ud83d\ude00 I'll treat myself to that luxury!!!<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" data-id=\"1260\" src=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/Logo-mit-Bus_1_1-1024x724-1.webp\" alt=\"\" class=\"wp-image-1260\" srcset=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/Logo-mit-Bus_1_1-1024x724-1.webp 1024w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/Logo-mit-Bus_1_1-1024x724-1-300x212.webp 300w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/Logo-mit-Bus_1_1-1024x724-1-768x543.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>XTRALOGO<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"1253\" src=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/B26CCA4E-35EE-4558-B557-9E42076912C1-576x1024-1.webp\" alt=\"\" class=\"wp-image-1253\" srcset=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/B26CCA4E-35EE-4558-B557-9E42076912C1-576x1024-1.webp 576w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/B26CCA4E-35EE-4558-B557-9E42076912C1-576x1024-1-169x300.webp 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"1254\" src=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/F0BFF523-EA9F-47A0-AEDA-16A2B2FFCFC5-576x1024-1.webp\" alt=\"\" class=\"wp-image-1254\" srcset=\"https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/F0BFF523-EA9F-47A0-AEDA-16A2B2FFCFC5-576x1024-1.webp 576w, https:\/\/soulbus.de\/wp-content\/uploads\/2024\/10\/F0BFF523-EA9F-47A0-AEDA-16A2B2FFCFC5-576x1024-1-169x300.webp 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Tagelang drehte sich dann alles ums Logo!Meine liebe Freundin, Ex-Kollegin und Grafikerin Delia Bob hat mir dann letztens mal ein paar Entw\u00fcrfe r\u00fcbergeschickt. Zwischen 2-3 ging es dann hin und her..Freunde befragt, der eine so, der\/die andere so. Dann Tipps: \u201emach doch mal dies und mach mal das\u201c\u2026 und an dieser Stelle auch allen Mitdenker:innen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1251","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/soulbus.de\/en\/wp-json\/wp\/v2\/posts\/1251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soulbus.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soulbus.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soulbus.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/soulbus.de\/en\/wp-json\/wp\/v2\/comments?post=1251"}],"version-history":[{"count":1,"href":"https:\/\/soulbus.de\/en\/wp-json\/wp\/v2\/posts\/1251\/revisions"}],"predecessor-version":[{"id":1261,"href":"https:\/\/soulbus.de\/en\/wp-json\/wp\/v2\/posts\/1251\/revisions\/1261"}],"wp:attachment":[{"href":"https:\/\/soulbus.de\/en\/wp-json\/wp\/v2\/media?parent=1251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soulbus.de\/en\/wp-json\/wp\/v2\/categories?post=1251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soulbus.de\/en\/wp-json\/wp\/v2\/tags?post=1251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}