For days it was all about the logo!
My dear friend, ex-colleague and graphic designer Delia Bob sent me a few designs the other day. I then went back and forth between 2-3.
Asked friends, one like this, the other like this. Then tips: "why don't you do this and do that"... and at this point, a huge thank you to all fellow thinkers! Even if it confused me at first, the opinions of others also help me move forward. In this case, funnily enough, I went right back to my first gut feeling. First glimpse they say - or "the power of the first impression", there are many books about it.

Fortunately, I can draw on my own professional graphic design past and didn't have to constantly nag Delia with mini change ideas. (Yes yes, I was still annoying enough, I know 😉🙏). By the way (I've mentioned it before) Delia is also the namesake of the SOULBUS!!! Here are some impressions of the Logo-Thinktank Schildow

Like this, or like this, or like this??? Which claim? Katrin and Micha weigh up the options...

Tom and Katja with a critical eye!
When it came to the claim, I got stuck on the word RETREAT, I thought it fitted so well... There were at least 10 variants... your mobile retreat... your retreat... your retreat on demand... a radical new retreat... your retreat
what not everything!!!

...and suddenly - as is the way with ONE-FALLS... they just fall into your head...⚡️

BOARD - SWITCH OFF - REFUEL

Interestingly, it was so clear to me that I didn't want to ask anyone. For me, it's a done deal, I'm standing by it, so to speak 💥!!!

Then with MY font... phew 500 times... 4 different pens... and this is how it (almost) looks now:

Delia will "pimp" the handwriting a little, I'll check the YELLOW on site tomorrow with my colour fan... and then there will be a main logo and (because it's so cute) a second logo 😀 I'll treat myself to that luxury!!!

XTRALOGO